The Treasure Valley, Good for the Soul! 

 May 29, 2020

By  Jon Ramos

The Treasure Valley, Good for the Soul!


The Boise and Treasure Valley region delivers an unparalleled quality of life not found anywhere else in the nation. That statement isn’t unsubstantiated hype. It’s the reason Idaho is the fastest-growing state in the country. Boise has a lot of things going for it: an urban/ metropolitan economic and educational base, affordable cost-of-living, an extraordinary business-friendly environment, four mild and distinct seasons, and plenty of public wilderness that allows a lifetime of weekend adventures. 


We sure hope you like your family. Yep, living in the Boise and Treasure Valley area gives you a lot more family time and family adventure opportunities. One of the first things people notice, especially if they’re from California or Washington, is that their commute time is significantly reduced. This means less time on the road and more time enjoying life. 

Convenient access to plenty of open spaces and indoor rock climbing or ice skating, an overabundance of activities abounds for people of all ages and interests. Whatever your passions you’ll find it in the valley. And, as already mentioned, you won’t have to navigate through hours of bumper-to-bumper traffic to get there! 


With few exceptions, Boise and the Treasure Valley area boasts a diverse and evolving economic landscape. This provides opportunities for everyone. The region is becoming a popular destination for start-ups thanks to a growing pool of young talent and experienced entrepreneurs. The area offers low business taxes, a lack of stifling regulations, and inexpensive commercial real estate. Of course, high-tech and innovative businesses coming to the region isn’t a new development. They’re simply building on a well-laid foundation paved by companies such as Micron, HP, Simplot, IBM, and several other well-recognized corporate brands. 


There is simply no denying that Boise State University is the most visible higher education institution in the valley. With their 24,000+ students and over 200 fields of study ranging from undergraduate programs to post-graduate programs, it’s easy to see why. But Boise State isn’t the only institution carving out an amazing reputation for itself. Throughout the Treasure Valley, you’ll find colleges and universities setting themselves apart. For example, the College of Idaho in Caldwell is one of the top 50 Small Colleges in the US. Northwest Nazarene University is one of the top Christian universities in the Northwest. Idaho State University is well renowned for its Meridian Health Science Center, and Idaho’s first medical college – Idaho College of Osteopathic Medicine, or ICOM. And there’s more! These are just a few of the most recognizable institutions found throughout the region. 


If your idea of recreation requires being outside, then Idaho will exceed your expectations. Surrounding the valley are hundreds of miles of public lands; from forest to high-desert, hills to mountains, calm streams teeming with trout to varied ranges of whitewater waiting for a kayak or raft. Whether you love camping in remote areas or enjoy the amenities of well-stocked campgrounds Idaho has it. Idaho is known for fishing, hunting, hiking, camping, mountain biking, dirt biking, off-road Overlanding and so much more. The outdoors is so much a part of our DNA that you’ll occasionally see men in business suits putting a fishing line into the Boise River during a lunch break or fishing reels changing hands at church. Yep, folks in Idaho take their outdoor playtime seriously. 


We’re not going to tell you that living in Idaho will restore your hope in humanity or that living in the Treasure Valley is the next best alternative to heaven, though some may think so. 

The fact of the matter is that life in Idaho is an upgrade from most places people are moving here from. For example, homes here are still reasonably priced, the cost of living relatively affordable, violent crime is nearly nonexistent, and the people here still make eye contact with you and smile when saying, “Hello.” So, across several important lifestyle factors, you’ll find that life in Boise, and elsewhere in the Treasure Valley, exceed expectations. 

And the evidence is in the fact that Idaho is the fastest growing state in the nation. It’s attracting people and families from all over the country. It’s attracting new and expanding businesses, and it’s simply a fantastic place to call home. 

There’s just something special about enjoying a steak at Chandlers Steakhouse in Boise with friends on a Friday evening, getting lost in an Idaho forest on a Saturday, and fighting to stay in the raft while rafting the Payette River on Sunday. You’ll soon realize why Idaho is growing; why people are moving here; why animals are moving here (wolves, bears, and moose populations are growing on the Northeast parts of Idaho); and rumor has it, even Sasquatch has escaped to Idaho thanks to low taxes and pristine waterways. 


Folks choose Boise and the Treasure Valley for a lot of different reasons: Freedom, Nature, Environment, Recreation, and/or Work. Whatever your reason, we’re sure you’ll be a great fit. Let’s be honest, if you think where you’re at is a great place to live you certainly wouldn’t be reading this now. You probably already know that the quality of life in the Treasure Valley is heads and shoulders above most other metropolitan areas. Sometimes, just taking that first step towards relocating is the most uncomfortable. We look forward to helping you take that first step. 


Yes! Boise is still affordable! It’s a wonderful area for first-time home buyers, families, people looking for their dream home, or to retire. Our growth has come with a lot of positive benefits: an improved and more diverse economy, growing educational institutions, renewed investment into infrastructure, and significant investment into new housing developments. Explore the Treasure Valley and you’ll be pleased with what you see.


While the Treasure Valley is formally recognized as a large area located in the southwest region of Idaho extending into southeast Oregon, for our purposes, we’re focused exclusively on the Boise metropolitan area. Focusing on the Boise area, the region is a wide valley, considered to be at the foot of the distant Rocky Mountains. The valley floor is carved by streams and rivers, the largest remaining being the Boise River that joins the Snake River about 40 miles to the north. 

The location of the Boise metro area lends itself to four distinct seasons. In the summer, temperatures range from the upper nineties to the lower sixties. Summers are dry and especially delightful in the early evenings into the late mornings. Depending on where you’re from, winters are moderately cold with little or occasional snow. Spring and Fall are mild and the favorite times of year to go exploring much of Idaho, especially if mountain biking, camping, and fishing are at the tops of your recreational interests.


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